Arjun Sharma

Founder of AP Digital. Personally manages every client account. Builds booked-estimate systems for local service businesses across British Columbia using Google Ads, Meta Ads, and performance marketing.

Background

Arjun Sharma founded AP Digital in Vancouver, BC after watching local service businesses — plumbers, electricians, salon owners, realtors — get burned by agencies selling impressions instead of leads. Every contractor he talked to had the same story: they'd spent $3K–$10K on "digital marketing" and had nothing to show for it except a prettier Instagram page.

He built AP Digital around one principle: marketing is only valuable if it makes the phone ring with qualified jobs. Not impressions. Not clicks. Not followers. Booked estimates and closed deals. That philosophy shaped everything about the agency — from month-to-month contracts (no lock-ins) to reporting dashboards that track cost-per-booked-job (not vanity metrics) to the 90-day performance guarantee (if we miss the lead target we agree on, we keep working at no fee for a further 30 days).

Arjun personally manages every client account. When you work with AP Digital, you talk to the person running your campaigns — not a junior account manager, not an overseas team, not a chatbot. He runs Google Ads and Meta Ads campaigns for real estate agents, salons, coaches, dental clinics, car detailers and other local service businesses across Metro Vancouver.

For businesses that sell by phone or estimate, including trades contractors, he's built a methodology he calls "booked-estimate systems": campaigns designed to generate not just leads, but actual booked service calls and on-site estimates. The system tracks from ad click → phone call → booked estimate → completed job → revenue, so every client knows their true cost-per-job, not just cost-per-click.

Methodology: Booked-Estimate Systems

How Arjun builds campaigns that generate booked jobs — not just form fills.

Google Ads and Local Service Ads targeting people actively searching for your trade in your service area. Emergency keywords first, then service keywords, then brand defense.

Landing pages built for phone calls and click-to-call, not generic form fills. Call tracking on every number so you know which ad generated which call.

Every call is tracked through to a booked estimate. Reporting shows cost-per-booked-job, not just cost-per-lead. This is the metric that actually matters to a contractor.

Monthly optimization based on which keywords, ads, and landing pages generate the highest-value jobs — not just the most clicks. Budget shifts toward what makes you money.

Areas of Expertise

Guides and strategies for trades contractors and local service businesses.