Law Firm Case Leads in Vancouver
AP Digital helps law firms in Vancouver and Metro Vancouver attract more clients through Google Ads and Meta Ads. Month-to-month. No contracts. 90-day results guarantee.
People don't browse for a lawyer. They search once, call two or three firms, and hire the one that answers. We put your firm in front of those searches across Metro Vancouver — and track it all the way to signed files.
"Family lawyer Vancouver," "ICBC injury lawyer," "immigration lawyer near me" — these people need counsel now, not a newsletter.
A single retainer can be worth $5,000–$50,000+. That's why a $95 case inquiry is a bargain — we build campaigns around your case economics.
Ads and pages written to respect Law Society of BC marketing rules — no outcome guarantees, no result testimonials. You approve everything.
Why Search Wins for Vancouver Law Firms
Legal hiring is event-driven. A separation, a car accident, a visa refusal, a closing date — something happens, and the search starts the same day. That makes Google Search the single most reliable channel for a BC firm: you're paying to appear at the exact moment intent exists, in the exact neighbourhoods you practise in.
The catch is cost. Legal clicks in Vancouver run $15–$40, so sloppy campaigns burn budget fast. We control that with tight practice-area segmentation, aggressive negative keyword lists, and call tracking that tells us which keywords produce actual consultations instead of tire-kickers.
Around that, your Google Business Profile earns the Maps 3-pack placement, and Meta retargeting keeps your firm visible to people who read your page but didn't call the first time — which, in legal, is most of them.
We work with law firms across Metro Vancouver and the Fraser Valley. See pricing or browse how we work.
What you get
- Google Search Ads for "lawyer near me" and practice-area terms
- Practice-area landing pages (family, injury, immigration, real estate)
- Google Business Profile optimization and review generation
- Call tracking so you know which cases came from which keyword
- Meta Ads retargeting for people who visited but didn't call
- Consultation booking forms wired to your intake process
- Competitor ad monitoring across Metro Vancouver firms
- Monthly reporting on cost per signed case, not just clicks
How we work
- Google Ads — Search campaigns for high-intent case enquiries
- No Contract — Month-to-month, 15 days' notice
- 90-Day — Lead-volume target agreed before launch
How do law firms in Vancouver get more clients online?
Legal intent lives on Google. Someone typing "family lawyer Vancouver" or "ICBC injury lawyer" is looking to hire this week. We run geo-targeted Google Search Ads into practice-area landing pages, then retarget non-callers on Meta so your firm stays in front of them through the decision window.
How much does law firm marketing cost in BC?
Most firms start with $2,000–$4,000/month in ad spend plus management starting at $759/month. Legal keywords are among the most expensive in Canada ($15–$40 per click), so budget matters more here than in other niches — but one signed file usually pays for the entire quarter.
Which practice areas work best with paid ads?
Personal injury and ICBC claims, family law and divorce, immigration, criminal defence, and real estate conveyancing all perform well because the searcher has an urgent, specific need. Corporate and commercial work usually converts better through content and referral channels.
Do you follow Law Society advertising rules?
Yes. All ad copy and landing pages we write for BC firms avoid guarantees of outcome, comparative superiority claims, and testimonials about results — in line with the Law Society of British Columbia's marketing rules. Your firm reviews and approves every piece of copy before it goes live.
How fast will my firm see case inquiries?
Google Ads usually generates the first consultation calls within the first week of launch. Legal clicks are among the most expensive in Google Ads, so the first weeks are mostly about cutting wasted spend and tightening negative keywords before volume settles.
Can you help my firm rank in Google Maps?
Yes. We optimize your Google Business Profile — practice areas, office photos, hours, and a compliant review request process — so your firm shows in the Maps 3-pack for searches like "lawyer near me" alongside your paid results.
Do you work with solo practitioners?
Yes. Solo and two-lawyer firms are a good fit as long as there is intake capacity to answer calls quickly. Legal leads go cold fast — the firm that answers first usually signs the file.
Is there a contract?
No. AP Digital works month-to-month with every client, including law firms. No lock-in, no cancellation fee, and a 90-day performance guarantee.