Facebook Ads vs Google Ads for Small Business in Canada 2026

Meta Ads or Google Ads — which is better for your Canadian small business? Head-to-head comparison with costs, niches & recommendations.

If you're a small business owner in Canada trying to figure out where to spend your advertising budget, you've probably asked yourself this question: should I run Facebook Ads or Google Ads? It's one of the most common debates in digital marketing — and the answer isn't as simple as picking one over the other.

By Arjun Sharma, Founder of AP Digital. Published 2026-03-12.