Digital Marketing Budget Guide for Canadian Small Business 2026

How much should a Canadian small business spend on marketing? Budget breakdowns by revenue, channel allocation, and industry-specific recommendations for 2026.

Most Canadian small businesses should spend 5–15% of their gross revenue on marketing. For a business making $250,000/year, that's $12,500–$37,500/year — or roughly $1,000–$3,100/month. This guide breaks down exactly how to allocate that budget across channels for maximum ROI in 2026.

By Arjun Sharma, Founder of AP Digital. Published 2026-08-11.