Property Management Leads in BC — Fill Vacancies Faster
AP Digital runs Google Ads and Meta Ads for property managers across Metro Vancouver and the Fraser Valley, so units spend fewer days empty. A $1,800 unit loses roughly $60 for every vacant day. Flat $759/month management. Month-to-month. No lock-in contracts.
A vacant unit costs you money every day it sits. We run Meta and Google Ads that put your listings in front of renters in the right neighbourhood, and send them to your own site rather than to Facebook Marketplace where the traffic belongs to someone else.
A $1,800 unit loses about $60 a day standing empty. We report enquiries per vacant unit, not impressions.
Listings on your own site build an audience you can retarget, so the next vacancy costs less to fill than the last.
Campaigns target a radius around each building and pause as units fill, so you are never paying to advertise a full property.
We work with property managers across the Fraser Valley and Metro Vancouver. If you sell homes rather than manage rentals, our real estate marketing page is the one you want. See pricing or read what property management marketing costs.
What you get
- Vacancy campaigns on Meta targeted by building radius
- Google Ads for "apartments for rent" and neighbourhood searches
- Listing traffic sent to your own site, not a marketplace
- Lead forms that ask move-in date and budget, so you can filter
- Retargeting for people who viewed a unit and did not enquire
- Weekly reporting on enquiries per vacant unit
- Campaigns paused per building as units fill
- Fraser Valley and Metro Vancouver coverage
How we work
- Meta + Google — Vacancy campaigns across both platforms
- No Contract — Month-to-month, 15 days' notice
- 90-Day — Lead-volume target agreed before launch
How much should a property manager spend on marketing?
Budget against the cost of the vacancy rather than a flat percentage. A unit renting at $1,800 a month loses roughly $60 for every day it sits empty, so a two-week reduction in time-to-lease is worth about $840 on that one unit. Most BC property managers we speak to run $800 to $2,000 a month in ad spend across a portfolio, plus $759/month management. Ad spend goes directly to Google or Meta on your own account.
Why not just use Facebook Marketplace and Craigslist?
Use them, but not only them. The problem is that every enquiry, every photo and every bit of traffic accumulates on someone else's platform. You build no audience you can retarget, no email list, and nothing that helps the next vacancy. Running paid campaigns to listings on your own site means the second vacancy costs less than the first, because you can retarget everyone who looked at the first.
Does this work for a small portfolio?
It works from roughly 20 units upward, because you need enough turnover for the campaigns to keep learning. Below that, the spend goes quiet between vacancies and the platforms lose their optimisation. If you manage fewer than 20 units we will usually tell you your money is better spent on your Google Business Profile and listing photography first.
How fast can you fill a vacancy?
Campaigns typically launch within a week and most clients see their first qualified enquiries within two weeks of launch. Whether that converts to a signed lease depends on your pricing, your photos and how fast you respond — we can generate the enquiry, we cannot make an overpriced unit rent.
Do you handle tenant screening or showings?
No. We generate and qualify enquiries; you handle screening, showings and leasing. The lead form captures move-in date and budget so your team is not calling people who wanted something in three months at half the rent.
What areas do you cover?
Metro Vancouver and the Fraser Valley, including Mission, Abbotsford, Chilliwack and Maple Ridge. The Fraser Valley is materially less competitive to advertise in than Vancouver, so the same budget reaches more renters there.
Do you have property management case studies?
Not yet. We do not publish case studies we cannot attribute to a named client with their permission, so rather than quoting numbers you cannot verify, we agree a target for enquiries per vacant unit before anything goes live and report against it weekly.