General Contractor Leads in Metro Vancouver
Kitchen renos, bathroom remodels, basement finishing, laneway houses — AP Digital builds booked-estimate systems for general contractors using Google Ads, Meta Ads, and portfolio-driven landing pages.
Kitchen renovations: $25K–$80K. Basement finishing: $30K–$60K. Laneway houses: $150K–$350K. One closed deal can return 100x+ your monthly ad spend.
Google captures homeowners searching now. Meta reaches homeowners dreaming and planning. Running both fills your estimate calendar with qualified projects.
No contracts. If we miss the lead target we agree on in 90 days, we keep working free until we hit it. Month-to-month, always.
What Sets Us Apart
BC Renovation Market: What You're Competing For
Metro Vancouver's renovation market is booming. High home prices mean more homeowners are renovating instead of moving. BC's new ADU and laneway house policies are creating an entirely new category of $150K–$350K projects. And aging housing stock (60%+ of Vancouver homes are pre-1990) means a steady flow of kitchen, bathroom, and whole-home renovation demand.
The challenge for general contractors is that renovation leads have a longer sales cycle than emergency trades. A homeowner researching a kitchen renovation may take 2–8 weeks from first search to signed contract. That's why running both Google Ads (for active searchers) and Meta Ads (for planners and dreamers) is critical — Google closes deals now, Meta fills your pipeline for next month.
The contractors who convert best have strong before-and-after portfolios, fast response times (calling within 5 minutes of a lead), and competitive but not lowball pricing. We optimize for booked estimates, not just form fills.
Our full trades marketing program for all contractor types.
Google Ads & lead gen for plumbing companies in BC.
We help general contractors across Metro Vancouver and the Fraser Valley.
What you get
- Google Search Ads for "home renovation," "kitchen remodel," & "bathroom reno" keywords
- Meta Ads targeting homeowners planning renovations in your service area
- Before-and-after project galleries on landing pages
- Google Business Profile optimization with project photos & reviews
- Call tracking tied to booked estimates, not just inquiries
- Retargeting campaigns for website visitors who didn't convert
- Monthly reporting with cost-per-estimate and close-rate metrics
- Seasonal campaigns aligned with BC renovation peaks (spring & summer)
How we work
- Google + Meta — Full-funnel ad campaigns
- No Contract — Month-to-month, 15 days' notice
- 90-Day — Performance guarantee included
How much do Google Ads cost for general contractors in BC?
Most general contractors invest $1,500–$3,000/month in ad spend plus a $759/month management fee. Renovation keywords cost $12–$35 per click in Metro Vancouver. With average job values of $15K–$100K+, the ROI is outstanding — one closed kitchen renovation can cover a year of ad spend.
Should general contractors use Google Ads or Meta Ads?
Both, but for different stages. Google Ads captures homeowners actively searching ("kitchen renovation Vancouver," "bathroom remodel contractor"). Meta Ads reaches homeowners who are in the dreaming/planning phase — they haven't searched yet, but they're scrolling Instagram and seeing beautiful renovation before-and-afters. Google closes now; Meta builds your pipeline.
How fast will I get renovation leads?
Google Ads typically generates the first qualified leads within 1–2 weeks. Meta Ads take 2–3 weeks to optimize as the algorithm learns who converts. Most GCs see steady volume by week 4. Renovation leads have a longer sales cycle (2–8 weeks from inquiry to signed contract), so patience in the funnel is key.
What renovation keywords should I target?
We target service-specific keywords: "kitchen renovation [city]," "bathroom remodel contractor," "basement finishing," "home addition Vancouver," and "full home renovation." We also build campaigns around trending renovation types — ADU/laneway house construction is surging in Vancouver due to BC's housing density policies.
How important are before-and-after photos for contractor marketing?
Critical. For general contractors, before-and-after project galleries are the single highest-converting element on your landing page. Homeowners need to see your work before they'll call. We build landing pages with full project galleries, and use your best transformations in Meta Ads creative. Contractors with strong portfolios convert 2–3x better.
Is ADU/laneway house marketing worth investing in?
Yes — it's one of the fastest-growing contractor keywords in BC. Vancouver and BC municipalities have relaxed zoning to allow accessory dwelling units (ADUs), laneway houses, and garden suites. Searches for "laneway house builder Vancouver" and "ADU contractor BC" are up significantly. Average project value: $150K–$350K.
How do I get more renovation estimates from my website?
Three things: a project gallery with high-quality before-and-after photos, a clear "Get a Free Estimate" CTA above the fold, and social proof (Google reviews, project count, years in business). We build landing pages with all three elements optimized for conversions, not just aesthetics.
Is there a contract?
No. AP Digital works month-to-month with all contractor clients. No lock-in, no cancellation fees. 90-day performance guarantee included.
How do I find a contractor marketing agency near me?
AP Digital serves general contractors across Metro Vancouver and the Fraser Valley. We run Google Ads for renovation and new build searches, plus Meta Ads for homeowner targeting. No contracts, month-to-month.