Roofing Leads in Metro Vancouver

Average roof replacement: $8K–$25K. A single closed job can easily cover months of ad spend. No other trade has this ratio.

When windstorms hit Metro Vancouver, we activate pre-built campaigns within 24 hours. Storm events create a sharp spike in search volume, and the buyers are urgent.

No contracts. If we miss the lead target we agree on in 90 days, we keep working at no fee for a further 30 days. Month-to-month, always.

What Sets Us Apart

BC Roofing Market: What You're Competing For

Metro Vancouver's climate is a roofer's best friend and worst enemy. The October-to-March rainy season drives consistent demand for repairs and replacements, but it also compresses the peak installation window into spring and summer. Roofers who capture leads year-round — repairs in winter, replacements in summer — maintain steady revenue instead of feast-or-famine cycles.

Roofing has the highest average job value of any residential trade. A full re-roof in Metro Vancouver runs $8K–$25K depending on size and material. That means even at higher cost-per-lead ($50–$80), closing one job covers months of ad spend. The roofers who win are the ones showing up consistently in Google Search and Local Service Ads.

The key differentiator is storm-response campaigns — pre-built ad sets we activate within 24 hours of major weather events, capturing the surge of "roof leak emergency" and "storm damage repair" searches before your competitors react.

Roofing SEO: Getting Found Without Paying per Click

Roofing SEO is the work of earning the two places on Google a roofer cannot buy: the Map Pack, the three local businesses Google shows on a map, and the organic results below it. The general basics of a Google Business Profile, directory listings and site speed apply to every trade and are covered on our contractor marketing page. What follows is what is different for a roofing company in Metro Vancouver.

Build the profile around roofing, not around a trade

Choose roofing contractor as the primary category on your Google Business Profile and add secondary categories only for work you actually want, such as gutters or skylights. List each service separately: roof repair, leak repair, re-roofing, inspections, and each material you install. Set a service area you can reach quickly when someone has water coming through the ceiling, and keep your hours accurate, because a homeowner searching on a wet Saturday morning is looking for a roofer who is open now. Most home-based roofers should hide their street address and show a service area instead.

Get reviews that name the roof and the neighbourhood

A review that says a cedar shake roof in Lynn Valley was replaced on time tells the next homeowner, and Google, far more than one that says great job. Ask at the moment the old roof is gone and the new one is on, send a direct link, and photograph the finished roof for your profile the same day. Our guide to getting more Google reviews covers the process step by step.

Give every roof type and service its own page

A homeowner comparing metal roofing with asphalt shingles, or wondering whether a flat roof on a laneway house needs a membrane, wants a page that answers that question, not a homepage listing ten services. Separate pages for asphalt shingle, metal, cedar shake and flat or low-slope roofing, plus repair, leak repair, inspection and full replacement, give Google something specific to rank and give the researcher a reason to stay. Each page should explain what drives the price, how long the job takes, what the warranty covers and what happens on the day, using photos from your own jobs.

Write city pages around the roofs that are actually there

The roofs on a street of older Vancouver houses are not the roofs in a newer Surrey or Langley subdivision, and neither looks like a townhouse complex where the strata decides when the roof is replaced. A page for each municipality you want work in should talk about the roofs, permits and access issues you see there, with project photos from that area. In strata buildings the roof is usually common property, so the buyer is a strata council or property manager rather than a single homeowner, and that page should speak to them.

Roofing SEO compounds. Pages and reviews added in spring help the following fall, and each fall the rain arrives to a stronger profile than the year before. It is the slowest channel to start and the cheapest one to keep.

Emergency Repair vs. Roof Replacement: Two Buyers, Two Campaigns

Almost every roofing search falls into one of two groups, and they behave so differently that they should never share a campaign, a landing page or a budget line.

The emergency repair buyer

Searches like roof leak repair, emergency roofer near me or roof tarp come from someone with a problem right now. They call one of the first businesses they see, usually from a Local Services Ad, the Map Pack or the top search ad, and they call the next one if you do not answer. The decision takes minutes. What wins this buyer is being visible at that moment, a phone that is picked up by a person, and a landing page that says plainly that you can come today or tomorrow. Price matters less than speed.

The replacement researcher

Searches like roof replacement cost, metal roof vs asphalt or best roofers in Burnaby come from someone planning a large purchase. They read several websites, check reviews, ask for two or three quotes and typically take weeks to decide, sometimes months. Clicks on these terms tend to cost more than repair clicks, and most visitors will not call on their first visit. What wins this buyer is depth: material and cost explanations, project galleries, clear warranty terms, and a quote request that is easy to make.

Why mixing them hides the truth

Put both into one campaign and the cheap, fast repair calls make the numbers look good while the replacement budget quietly underperforms, or the reverse. Splitting them lets each be judged on its own terms: repair campaigns on cost per booked call, replacement campaigns on cost per quote and, eventually, cost per signed job. The two also feed each other. A repair customer whose roof is near the end of its life is the warmest replacement lead you will ever get, so every repair visit should end with an honest note on the roof's condition.

Marketing a High-Ticket, Long-Consideration Purchase

A new roof is one of the largest bills most homeowners will ever pay for their house, and they behave accordingly. That changes what roofing company marketing has to do after the first click.

Stay in front of people who are still deciding. Someone who read your metal roofing page last week and did not call is still in the market. Retargeting on Google and on Facebook and Instagram keeps your name in front of them while they gather quotes, at a much lower cost than winning them cold. This is the one part of roofing where Meta Ads earn a regular place in the budget.

Win the quote, not just the lead. Replacement leads are usually lost between the estimate and the signature rather than at the ad. Getting the estimate booked quickly, sending a written quote with photos of the existing roof, and following up a few days later and again a week or two after that typically does more for revenue than another hundred dollars of clicks.

Measure the signed job, not the form fill. A replacement lead that signs in six weeks will not show up in this month's cost-per-lead report. We track calls and forms through to booked estimates. Where you can share which quotes closed, those results can be imported into Google Ads as offline conversions, so its bidding learns which searches turn into signed roofs rather than which ones simply fill in a form.

Storm Response: What It Takes to Be Ready

Metro Vancouver's fall and winter windstorms and heavy rain events send a wave of emergency roofing searches within hours. The roofers who get those calls are the ones who prepared in September, not the ones who start building ads on the morning after. Storm-damage roofing leads are among the fastest to convert in the trade, but only if everything behind the ad is ready.

Before the season

We build a storm campaign in your Google Ads account in advance, with storm and leak keywords, ads that mention same-day tarping and emergency repair, and a landing page with a click-to-call button above everything else, then leave it paused. You decide who answers the phone at 7am on a Saturday, what you charge for an emergency tarp, and how many emergency jobs your crews can realistically handle in a week.

When the weather hits

We switch the campaign on, raise bids on the emergency terms, and update your Google Business Profile with a post and accurate hours. Local Services Ads matter most here, because they sit at the very top of the page and rank partly on how reliably you answer.

When the crews are full

Turn it down. Paying for calls you cannot serve wastes money and earns bad reviews. Then follow up every temporary repair: a homeowner whose roof needed tarping after a storm will often need permanent repair or replacement, and they already trust you.

Budgeting a Roofing Program Around BC's Seasons

A flat monthly ad budget suits a trade with flat demand, and roofing in BC is not that trade. The program cost itself is fixed: $759/month for management, month-to-month with 30 days' notice, plus ad spend paid directly to Google or Meta on your own account. We recommend at least $1,000/month in ad spend, so about $1,759/month all in at the minimum. What should move through the year is how that spend is split, and in which months it rises above the floor.

Late winter and spring: plant the replacement season

Replacement research picks up as homeowners look at what the winter did to their roof. This is the best time to start roofing SEO, add material and city pages, and weight ad spend toward replacement and inspection searches, since quotes given now become summer installs.

Summer: install season

Schedules fill. If you are booked out, spend can drop back toward the minimum, with what remains on replacement searches and retargeting to fill the late-summer and early-fall calendar. It is also the time to build the storm campaign so it is ready before it is needed.

Fall: the rain spike

In September, a short push aimed at homeowners who want the roof fixed before the rain. From October, leak and repair searches climb sharply, repair budgets and Local Services Ads go up, and the storm campaign stands ready to switch on.

Winter: repairs now, replacements later

Many crews slow down on full replacements in the wettest months, but leaks do not stop. Keep repair and emergency campaigns running, and treat the replacement researchers who find you now as next spring's pipeline, with quotes and follow-up rather than pressure to install in January. Every dollar of spend is visible in your own Google Ads account. See full pricing.

Local Services Ads and the Map Pack for Roofers

On a roofing search in Metro Vancouver, Google can show up to three kinds of local result before the ordinary websites: Local Services Ads at the top, regular search ads, and the Map Pack. A roofer who appears in all three gets most of the calls on that search, and each works differently.

Local Services Ads

Where Google offers Local Services Ads for roofing in your area, they are pay-per-lead rather than pay-per-click: you pay when a homeowner calls or messages you through the ad, and Google typically lets you dispute leads that clearly are not valid, such as a wrong number or a service you do not offer. To appear you pass Google's screening, which typically includes business, licence and insurance checks. Ranking typically leans on proximity to the searcher, your review score and count, your stated hours, and how quickly and how often you answer. They suit repair and leak calls best, since the homeowner chooses from a short list and calls immediately.

The Map Pack

The Map Pack is free to appear in and ranks heavily on how close you are to the person searching, which is why a roofer based in Abbotsford rarely shows for a search made in Richmond however good the profile is. Within the area you can realistically win, reviews, complete services and categories, recent photos and accurate hours decide who shows first. Your Local Services Ads and your Map Pack listing draw on the same Google Business Profile reviews, so every review helps twice.

Search ads

Regular Google search ads fill the gaps the other two cannot: replacement and material searches, the edges of your service area, and the hours when your Map Pack position is weaker. They are also the only one of the three you can point at a specific landing page, which matters for the replacement researcher. For what clicks typically cost in this market, see our guide to Google Ads costs in Vancouver.

You own all of it. Your Google Ads account and your Google Business Profile stay in your name, and ad spend is billed to you directly by Google. If you ever leave, the account history, the profile and every review stay with you. For how roofing fits alongside the other trades we work with, see trades marketing.

Related Pages

Renovation and build leads for BC contractors.

Our full trades marketing program for all contractor types.

Google Ads & lead gen for plumbing companies in BC.

Lead generation for HVAC companies in Metro Vancouver.

Cities We Serve

We help roofing companies across Metro Vancouver and the Fraser Valley.

What you get

• Google Search Ads for "roof repair," "roof replacement," & storm damage keywords
• Local Services Ads, with the Google Guaranteed badge where Google offers them for roofing in your area
• Google Business Profile optimization with project photos & reviews
• Storm-response campaigns activated within 24 hours of major weather
• Landing pages with before-and-after galleries & instant quote forms
• Call tracking tied to booked estimates, not just inquiries
• Seasonal bid adjustments for BC's rainy season (Oct–Mar)
• Competitor monitoring & positioning across your service area

How we work

• Google Ads — Search campaigns for roofing keywords
• No Contract — Month-to-month, 30 days' notice
• 90-Day — Performance guarantee included