Roofing Leads in Metro Vancouver
BC's rainy season means roofing searches spike every fall. AP Digital builds booked-estimate systems for Metro Vancouver roofing companies using Google Ads, Local Service Ads, storm-response campaigns, and Google Business Profile optimization.
Average roof replacement: $8K–$25K. A single closed job can easily cover months of ad spend. No other trade has this ratio.
When windstorms hit Metro Vancouver, we activate pre-built campaigns within 24 hours. Storm events create 3–5x search volume and urgent buyers.
No contracts. If we miss the lead target we agree on in 90 days, we keep working free until we hit it. Month-to-month, always.
What Sets Us Apart
BC Roofing Market: What You're Competing For
Metro Vancouver's climate is a roofer's best friend and worst enemy. The October-to-March rainy season drives consistent demand for repairs and replacements, but it also compresses the peak installation window into spring and summer. Roofers who capture leads year-round — repairs in winter, replacements in summer — maintain steady revenue instead of feast-or-famine cycles.
Roofing has the highest average job value of any residential trade. A full re-roof in Metro Vancouver runs $8K–$25K depending on size and material. That means even at higher cost-per-lead ($50–$80), closing one job covers months of ad spend. The roofers who win are the ones showing up consistently in Google Search and Local Service Ads.
The key differentiator is storm-response campaigns — pre-built ad sets we activate within 24 hours of major weather events, capturing the surge of "roof leak emergency" and "storm damage repair" searches before your competitors react.
Renovation and build leads for BC contractors.
Our full trades marketing program for all contractor types.
Google Ads & lead gen for plumbing companies in BC.
Lead generation for HVAC companies in Metro Vancouver.
We help roofing companies across Metro Vancouver and the Fraser Valley.
What you get
- Google Search Ads for "roof repair," "roof replacement," & storm damage keywords
- Local Service Ads (LSA) with Google Guaranteed badge
- Google Business Profile optimization with project photos & reviews
- Storm-response campaigns activated within 24 hours of major weather
- Landing pages with before-and-after galleries & instant quote forms
- Call tracking tied to booked estimates, not just inquiries
- Seasonal bid adjustments for BC's rainy season (Oct–Mar)
- Competitor monitoring & positioning across your service area
How we work
- Google Ads — Search campaigns for roofing keywords
- No Contract — Month-to-month, 15 days' notice
- 90-Day — Performance guarantee included
How much do Google Ads cost for roofers in Metro Vancouver?
Roofing is one of the most competitive trades keywords — expect $15–$45 per click for terms like "roof replacement Vancouver." Most roofing companies invest $1,500–$3,000/month in ad spend plus a $759/month management fee. With average job values of $8K–$25K, the ROI is exceptional.
How fast will I get roofing leads from Google Ads?
Storm-damage and emergency repair searches can generate calls within hours of launching. Replacement and re-roofing keywords cost more per click than repairs but carry far higher job values. Volume spikes significantly during and after BC's rainy season (October–March).
Should roofers use Google Ads or Meta Ads?
Google Ads first — roofing is almost entirely search-driven. Nobody scrolls Instagram looking for a roofer. However, Meta Ads can work for proactive campaigns: targeting homeowners in neighborhoods with aging roofs, promoting free inspections, or retargeting website visitors who didn't call.
How do storm-response campaigns work?
When a major windstorm or hail event hits Metro Vancouver, we activate pre-built storm-response campaigns within 24 hours. These target searches like "storm damage roof repair [city]" and "emergency roof tarp." Storm events create 3–5x normal search volume and the leads convert fast because the damage is urgent.
What roofing keywords should I target?
We target high-intent keywords: "roof replacement [city]," "roof repair near me," "roof leak repair," "metal roofing [city]," and "roof inspection." We also build campaigns for specific materials (asphalt shingle, metal, cedar shake) since these searches indicate a buyer who has already researched and is ready to get quotes.
How do I compete with big roofing companies?
Local roofers win on trust, not budget. We focus your ads on your specific service area, build your Google reviews aggressively (homeowners check reviews before calling any roofer), and create landing pages with before-and-after project galleries from jobs in their neighborhood. Local credibility beats corporate scale.
Can you help me get more roofing reviews on Google?
Yes. After every completed job, we trigger an automated review request via text with a direct link to your Google profile. Roofing reviews are especially powerful because the investment is large — homeowners spend more time reading reviews before calling a roofer than almost any other trade.
Is there a contract?
No. AP Digital works month-to-month. No lock-in contracts, no cancellation fees. 90-day performance guarantee included.
How do I find a roofer marketing agency near me?
AP Digital serves roofing companies across Metro Vancouver and the Fraser Valley. We run Google Ads for storm-response and re-roofing searches, plus Meta Ads for seasonal lead generation. Month-to-month, no contracts.